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“Burma Shave” Road Signs


Description


1. Contest • Conducted contest on KLKS radio to create “Burma Shave” style slogans with the theme of stopping aquatic hitchhikers for road signs in Fifty Lakes. • Broadcasted 60 commercials (1 minute each) and 5 live interviews (5 minutes each) over a period of 10 days. • Targeted audience of residents and visitors in the Brainerd Lakes area (60,000 residents in listening area). • Publicized contest by sending e-mail messages to lake associations, calling 7 area high schools, posting contest details on radio station’s website and sending news release concerning the contest and contest winners to 9 regional newspapers (all nine published the story). • Received outstanding response, including 420 slogans. Three high school classes participated. 2. Burma Shave Signs • Installed 6 signs with a Stop Aquatic Hitchhikers slogan along Highway #1 in Fifty Lakes. • Targeted residents and visitors to Fifty Lakes and Whitefish Chain of lakes. • Received favorable response from landowners, city officials and residents (city council indicated it would approve additional sign locations.


Program Invasive Species Prevention Grants & Partnerships

Status Completed

Dates 05/24/2010 - 12/31/2010

Project Manager 50 Lakes Property Owners Assn


Grant Recipient 50 Lakes Property Owners Association

Grant Recipient Type Non-Profit Business/Entity

Primary Funding Source(s) General Fund

Grant Amount $1,826

Expended $1,826

Statutory Reference M.L. 2009, Chp. 37, Art. 1, Subd. 7


Management Unit(s) N/A

Habitat(s) Aquatic

Activity Type(s) Education/Outreach/Engagement

Primary County Crow Wing

Outcomes


Latest Indicator Number of projects completed

Target N/A

Measurement 2 Projects